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About Us

Welcome to the online store of Deep Blue Dive!

Since opening in 1997, we have been specializing in scuba diving equipment and dive apparel. We are located in Whitley Bay near Newcastle Tyne and Wear. Close to the coast and with a huge dive culture, this North East area is thriving with water enthusiasts whether it is diving, surfing or other water sports. We offer top end service to these North East enthusiasts, as well as those further afield providing the best quality dive equipment and gear at the best possible prices. We have a team of in house specialists with years of experience, they are more than welcome to assist you and share their invaluable knowledge of diving.

Our Aim

Our main aim is to provide an easy to use, accessible and cheap alternative to buying dive equipment. Our new user-friendly website and expert sales team means buying dive equipment has never been this easy. We are striving to stay ahead of the new growing technologies within the diving world.

Visit Us

Our dive store is based in Whitley Bay, near Newcastle upon Tyne. We stock over 45 leading diving brands, and our friendly and professional team are available to offer advice on our diving products to help you choose the right products to get the most from your diving experience.

Our Store

We have over 10,000 sq ft. of quality stock to suit your diving needs, our team of experts can offer you advice on any product that you buy and also answer any diving queries you may have. We are based less than a mile from the cost of a popular dive culture, making Deep Blue Dive's store, ideally located for knowledge and experience of the local diving culture.

Our Eco Friendly Pool

Deep Blue are proud to offer this 5m x 10m eco friendly pool. Being 1.8m deep at the deepest point it is perfect for diving and scuba training. We also offer children's swimming lessons an also children's parties. For more information on swimming lessons, click here. .

"Thanks very much for a speedy delivery! Fantastic price and excellent quality product. The guy I spoke to on the phone to check stock was very helpful and polite which is rare these days. Highly recommended company, well done deep blue dive! Will definitely be dealing with again!"
- Paul Flello


Create Account & Secure Payment

To speed up your ordering process you can create an account with our online store allowing you to save delivery details and address for quick purchases. Payment on our site is 100% secure and verified by Sage Pay, Geo Trust and Visa, Switch, Solo & Mastercard. To create an account with Deep Blue Dive click here.

Price Match Guarantee

Our commitment to competitive prices for quality products is reflected in our price match guarantee. Should you find anything we stock cheaper in another UK store we will beat the price. For more details and to fill in our price match guarantee form click here.

Excellent Product Range & Weekly Offers

As well as our dedication to providing the latest products, our commitment to offering a deal you can't get anywhere else is evident in our weekly offers. Subscribe to our social pages or weekly email for the latest news, new products and fantastic deals from free products to huge reductions.


Knowledgeable & Experienced Staff:

Most of our staff are sportsmen or divers themselves - we know the products, and we know how to use them best. Our team can offer professional advice about your purchases, helping you to achieve the most from our products. If you are not able to visit us in store, please call us to speak to a member of our team about our products.

Helpful Shopping:

To assist you finding the correct diving products you require we have a varied range of search options. We include a simple menu system with categories to filter searches to the left of the page where you can browse by a specific brand within a category. We also have product pages to help you find the correct products to improve your diving experience. If you have any trouble browsing our online store or would prefer to speak to one of our diving sales team, call into our Whitley bay store or contact us on our order hotline. +44(0)191 2536220.

Telephone Contact:

Telephone calls are charged at national rate. We endeavour to respond to all complaints within five working days. 
All information collected in this website is done lawfully and in accordance with the Data Protection Act 1998. Our experienced staff are more than happy to help with any queries you may have and if you can't make it to our shop, feel free to give us a ring or email us and we will respond as soon as possible.

Opening Hours

Monday - Friday 9am to 6pm
Saturday 9am to 5pm
Sunday 10am to 4pm

Contact Information

CX Fitness Ltd T/A Deep Blue (10501889)
Registered Office: 52 Sefton Avenue, Newcastle Upon Tyne, Tyne And Wear, England, NE6 5QR

Order hotline: +44(0)191 2536220
For directions and further contact information, click here.

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